Digital Marketing Fundamentals Workshop

Digital Marketing Fundamentals Workshop

Workshop Details

This Digital Marketing Fundamentals workshop will cover all the skills that are important to successful digital marketers. Learn the core methodology, best practices, and major digital trends vital to digital marketing success.

This workshop is intended for complete beginners, and will give attendees the right tools to embark in the discipline.  Applying the concepts learned in this session will set a clear path to digital marketing success.

Sound up your alley? We’d love to have you!

What you will learn:

  • What is Digital Marketing

    Learn why digital marketing is revolutionizing the way companies sell in today’s changing marketplace.

  • Digital Marketing Methodology

    This is the science and framework of a proven methodology designed to deliver measurable results.

  • Search Engine Optimization

    Learn the process of improving your website so that it attracts more visitors from search engines.

  • Content Strategy

    Learn why content is so important to attracting visitors to your website and learn the process and strategy that allows you to do this effectively and consistently.

  • Blogging Fundamentals

    Find out why blogging is an integral part of a successful digital marketing strategy and learn about best practices proven to deliver results.

  • Social Media Strategies

    Augment your message using social media strategies and best practices.  For a fraction of the cost of traditional media we will show you how to reach a targeted audience for your product or service.

  • Email Marketing

    E-mail marketing still tops in attracting new sales with minimal budgets.  Learn to send email the right way, without spamming techniques and in formats that your prospects actually want to read.


Demian Solano is a Belize-based entrepreneur and businessman with over 20 years of experience in internet and digital marketing related fields.  He founded Netkom Internet Solutions in 1996, one of Belize’s first Web Development firms. He founded Idea Lab Studios in 2002, Belize’s premier advertising agency specializing in Digital Marketing.  He is also the founder of Orchid Travel Network, a software as a service (SaaS) product designed to provide online booking solutions to the hotel sector. Over the years, photography has become his passion and has driven him to travel extensively throughout Belize documenting the country’s natural charm and beauty on film/pixels for both commercial & editorial assignments. Additionally, he has published two magazines (Destination Belize 2012, 2013 and 2014 editions; and Invest Belize 2013 and 2014 editions). His latest project is, an online payment software platform designed to facilitate eCommerce in Belize.


Time: Activity:
8:30am Registration
9:00am Introduction & Digital Marketing Overview
10:30am Break
10:45am Search Engine Optimization
12:00pm Lunch Break
1:00pm Content Strategy / Blogging Fundamentals
2:30pm Break
2:45pm Conversion Strategy
3:30pm E-mail Marketing & Sales Process
4:00pm Review and Closing

Registration Cost:

Registration fee is $399 + GST per person. Fee includes coffee, tea, snacks and a box lunch.

Spaces Limited:

Each workshop is limited to 6 participants allowing for a personalized learning experience with meaningful interaction.


IdeaLab Studios Training Room
1484 Salt Ave, Belize City

 Smart Belize, University of Belize, Belize Electricity Limited, Social Security Board (Belize), RF&G Life Insurance Company Ltd.

Spaces are limited, register today!

Upcoming Workshop Schedule:

May 31, 2017

 Central TV & Internet Belize, Motor Solutions Ltd., Total Marketing & Distribution and The National Channel