About Us

About Idealab Studios Digital Marketing



We are privileged to work with successful companies who have placed their trust in us since we opened our doors in 2002.



We are creative, and we use imagination, knowledge and expertise to identify problems and design realistic, workable solutions.



We are motivated by our clients to unlock innovative ideas so that we can continuously evolve and apply new solutions to new challenges.



We are effective because of our constant need to improve our performance, and deliver simpler, but smarter, results.

Our Founders

Demian Solano

Managing Director

Demian Solano is a Belize-based entrepreneur and businessman with over 20 years of experience in internet and digital marketing related fields.  He was born in Mexico City where he lived until the age of ten. Throughout his childhood, he had visited over 27 countries and lived in Austria, Venezuela and Zimbabwe before coming to Belize in 1995, his now permanent home.  He founded Netkom Internet Solutions in 1996, one of Belize’s first Web Development firms. He founded Idea Lab Studios in 2002, Belize’s premier advertising agency specializing in Digital Marketing.  He is also the founder of Orchid Travel Network, a software as a service (SaaS) product designed to provide online booking solutions to the hotel sector. Over the years, photography has become his passion and has driven him to travel extensively throughout Belize documenting the country’s natural charm and beauty on film/pixels for both commercial & editorial assignments. Additionally, he has published two magazines (Destination Belize 2012, 2013 and 2014 editions; and Invest Belize 2013 and 2014 editions). His latest project is bzPayments.com, an online payment software platform designed to facilitate eCommerce in Belize.

Nicole Usher Solano

Managing Partner

Nicole Usher-Solano has worked primarily in the tourism industry for over fifteen years. After attending St. Louis University, she returned to Belize, and began working at Kitty’s Place Beach Resort in Placencia before taking on positions in the areas of Human Resources, Sales, and Marketing at the Radisson Fort George Hotel & Marina for three years. Thereafter, she became Director of Marketing & Public Relations at the Belize Tourism Board. She also held the position of Executive Director at the Belize Tourism Industry Association. For over ten years (since 2003), she has been the Managing Partner at Idea Lab Studios. She has a strong familiarity with the Belize tourism product, including hotels, tour operations, destinations, attractions and stakeholders, and expertise in travel marketing, social media, event planning and management. She has extensive business travel experience, representing Belize at tradeshows, events and conferences in the US, Canada, Europe, Asia, Mexico, Central & South America. Projects include BETEX 2004, 2006, 2008, 2010 & 2012, Destination Belize Magazine 2012, 2013 & 2014 and Invest Belize Magazine 2013 & 2014.

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