Top 3 reasons to keep your website updated

22 Oct

Keep your website updated

Designing a good website is the first step, but an effective online marketing strategy requires that you keep your website updated. Be sure that your information is correct, current, and useful. Many of our clients regularly update their website content. E-Z Boy Tours in Caye Caulker is a recent example. Consider these top three reasons to update your site, and improve your online presence:

1. Provide relevant and accurate content

A potential customer will visit your website because they are looking for useful information. How you communicate with your visitors is key. Use simple copy that is easy to understand. Fresh website content is a very important factor in encouraging people to revisit your site more often. At the very least, you should be reviewing your content often to make sure your information is accurate, such as location, pricing, products and other facts about your company.

2. Rethink keyword targeting 

If you don’t update your website, it can fall down in search engine rankings. Search engines regard websites with the most recent content as the most relevant to web users. Updating your content gives you a chance to rethink your keyword targeting and the overall conversion rate of your website. Having a blog helps with this.

3. Share updates on social media

Social media is an important way to attract visitors to your website. In order to increase your traffic through social media channels, integrate social sharing buttons on your website, especially if you have a blog. Share updated content on social media regularly. By engaging with your audience, you are more likely to build strong relationships and become part of a supportive community that shares each others links.

Have a look at the E-Z Boy Tours website to find relevant, updated details about this tour company. Visit them at Is your website updated? Check yours today, and let us know if we can help you with your updates.

Contact us to upgrade your website or start your digital marketing project.